In April 2004, the Wrangler Unlimited was launched at the New York Auto Show.
One of the main features was the fact that it was even longer than the original TJ model. The engine and the transmission were the same as on the original JK model. The Wrangler Unlimited was at the time the only 4x4 convertible in the US. But what really set the Unlimited apart from the previous trim levels of the Wrangler were the features. It came equipped with electronic stability control, side airbags, remote keyless entry, navigation system and Sirius satellite radio that was a part of the MyGig entertainment system which also had a hard drive.