By the time the Unlimited Rubicon was introduced, the Wrangler had already become an American icon, so Chrysler had to be very careful with the design.
They chose to keep things simple and follow the same lines, adding a few inches here and there on the car in order to allow more space on the inside to fit more nifty gadgets. The trim level for the Rubicon allowed for a number of features that weren’t available on the base version, the X. From better performance, increased security to entertainment facilities the Rubicon Unlimited was all in all fully loaded.