Kia started to improve its lineup and introduced the Optima/Magentis in 2001 as a 2002 model for specific markets.
After years of offering simple, modest vehicles, Kia launched an assault on the mid-size segment with the Optima, which was also known as Magentis outside the U.S. The Korean carmaker was part of the Hyundai group and used the same platform as the fourth generation of the Sonata. It was a surprising move that gets them into more families’ garages. Even though it cost twice as much as the Kia Rio sedan, it was still cheaper than the Honda Accord or Toyota Camry.

From the outside, the Optima/Magentis surprised with its angular-looking headlights, while the biodesign era was not completely over. They tried a new-edge design, and it worked well. Some might say that the car looked even better than its sister, the fourth Sonata, with or without a facelift. Its chromed grille looked upmarket, even though it was not even close to the premium segment. Its only downside was the wheels’ size, which was only 14” with an option for 15” light-alloy.

Inside, there was enough room for four adult passengers, thanks to its 2.7 meter (106.3”) wheelbase. Depending on the engine version and trim level, Kia offered an automatic transmission, leather seats, and sunroof. The standard features list was long and included AC, split-folding rear seats (even though it was a sedan), side airbags, and power windows.

Under the hood, Kia dropped a 2.4-liter inline-four and a 2.7-liter V6. Both were paired as standard to a 5-speed manual transmission and an option for a four-speed automatic. The independent suspension in all corners was another good feature to ad more comfort.