The Optima sedan was unveiled at the 2008 New York Motor Show as a 2009 model year.
It was a major facelift for the already known Kia Optima/Magentis.

The 2009 model was the facelift for the second generation of the Optima, which was introduced in 2005. Unlike that, the new version featured angled headlights instead of the bulky ones from before. But underneath the bodywork, there was the same platform with independent suspension in all corners.

The headlights were narrowed to create a sharper look and the fog-lights were installed lower in the front apron. The grille was reshaped with the integration of the “Tiger-nose” touch imagined by Peter Schreyer, the chief-of-design from Hyundai-Kia. Another improvement was the addition of an extra inch in the overhangs, both front, and back, to enhance safety.

Inside, the dashboard was completely changed, with new electronic devices installed. The standard system featured MP3 compatibility and Sirius satellite radio. The rest of the center stack and console were mildly changed. Due to its generous wheelbase, it offered enough legroom for the rear passengers.

Under the hood, there was also a new generation of engines, based on the Theta II family, together with some of the older units. For the European versions, a 2.0-liter diesel unit was installed. The standard transmission for some versions was a 5-speed manual, while the other received a newly developed 5-speed automatic.