In March 2010, at the Geneva Motor Show, Nissan showed its newest creation, the Juke.
The small crossover vehicle shocked with its unusual design but featured some fresh ideas for the market.

While the market started to look more and more for vehicles on stilts, Nissan imagined and launched a car that gathered attention to it. The Juke was so weird in its design that it instantly went into the “love-it or hate-it” car-category.

For some, the upper lamps installed above the grille might look like a Z-shaped headlight. But that was wrong. The real headlights were the big, rounded units installed in the bumper, at the same level with the chromed Nissan badge. The upper lights were for turn signals and the position lights. Viewed from the side, there was a hatch-back inspired bodywork, with a sloped roofline that ended into a small spoiler placed on top of the liftgate.

Inside, more details stood out. The center console that mimics a motorcycle gas-tank, the lowered seating position and the clear, sporty, instrument cluster were parts that could suit better a sporty hatchback than a small crossover car.

The Juke was available with front or all-wheel-drive systems. Its engines were supplied by both Renault and Nissan, while the AWD traction system was from the Japanese company since it had far more experience in that area.