The Rolls-Royce brand always had a specific prestige in the motoring industry and it was always used as a landmark for luxury and opulence.
In 2020, the British company introduced the new Ghost.

With over a century in the automotive industry, Rolls-Royce was the Koh-I-Noor of the British automotive industry. It was purchased by BMW in the late ’90s and it evolved rapidly from a single model to a wider range. While its flagship was the Phantom, the Ghost was more of an entry-level. A level where other car-makers had to struggle to offer what the Ghost featured as standard.

Rolls-Royce was not concerned about aerodynamic when it was about its cars. The big, massive, front end, with a straight-up and slightly V-shaped radiator grille, was a brand’s heritage and it was easy to recognize. It didn’t even need a badge for it, but it still had the Spirit of Ecstasy silver statuette on top of the radiator. The LED headlights still kept the same squared shape from the 2009 EX200 concept-car. The minimalist exterior look, with a low profiled greenhouse, made the car looks imposing on the road.

The passenger cabin was a luxurious place with seating for five. The large and thick front seats offered the comfort of a six-figure price car that could go effortlessly for long distances. The new technologies used for the dashboard and infotainment system were well integrated into the classic interior look. Maybe the HVAC controls on the center stack resembled too much those existing in the BMW 7-Series, but other than that it was Rolls-Royce as usual.

The powertrain was developed around the 6.75-liter twin-turbo engine. It sent its power to its all-wheel-drive and all-wheel-steering system. The Ghost used a modified platform version used for the Rolls-Royce Cullinan as well.

Since launching in 2009, the Rolls-Royce Ghost has become the ultimate symbol of success for leading entrepreneurs.
Five years later, at the 2014 Geneva Motor Show, the Ghost Series II has been unveiled, coming with a discreet and considered update of the model’s iconic shape and a list of the latest technological advances. First thing to notice are the resculpted headlights perfectly blending with the revised surface treatments of the front end. Subtle re-sculpting of Ghost’s bumpers creates a stronger stance and a sense of extra width and height, whilst the contemporary aesthetic is further enhanced with the addition of chrome inserts to the front air intakes, which now feed more air cooling to the front brakes. The Rolls-Royce Ghost Series II is the ultimate contemporary combination of luxury, technology and connectivity. It comes with posh features like Wi-Fi connectivity, voice commands, Spirit of Ecstasy Rotary Controller with character recognition touch pad, finely tuned custom audio system with auto adjusting system and multiple connectivity, automatic dipping headlights with glare-free technology, satellite aided transmission and more.

The Rolls-Royce Ghost made its debut at the 2009 IAA in Frankfurt, Germany, and its a luxury class saloon meant to revive the company’s sales and brand image.
The car’s design is dominated by its majestic “Yacht Line” styling, with large, uninterrupted surfaces flowing between sculpted horizontal lines. The interior stays true to the company’s tradition - a large, airy cabin full of perfect soft leather, fine wood trimmings and real metal finishes along with all the comfort features you could wish for.

Mechanically, the Rolls-Royce Ghost is built around a steel monocoque, using a double front bulkhead to better insulate the engine noise. Double-wishbone front suspension and multi-link rear suspension backed up by an electronically controlled air ride system make for great stability and a glide-over sensation when driving past road irregularities.

Power comes from a 6.6 twin-turbo V12 engine making 563 bhp all sent to the rear wheels via an automatic ZF gearbox.